Thursday, September 19, 2019
The Future of Scholarship Essay -- Education Technology Electronics Es
The Future of Scholarship Introduction: The development and rapid movement in the field of technology has changed the face of modern society from what it was twenty years ago. Information and communication technologies have changed dramatically even in the last ten years. Electronic mail, listservs, and the Internet, to name a few, are all parts of the new technology that is re-defining scholarly communication. In her article entitled ââ¬Å"Scholarly Communicationâ⬠Christine Borgman states that ââ¬Å"[r]esearch was clustered around three variables: producers of the communication . . ., artifacts of communication . . . and communication concepts.â⬠(146) The impact of the new communication technologies to scholarly communication cannot be understated. While the benefits are extensive, it also raises a number of questions. Kahin notes that ââ¬Å"the digitization of information and the growth of research networking raise a distinct set of issues: How should the flow of research information be managed in the interests of scholarship and technological progress?â⬠(1) In part because of this new technology as well as the ease and speed with which communication can take place and information can be disseminated, there is a trend within the scholarly community towards interdisciplinarity, collaboration, and disintermediation. In many ways, these three concepts overlap with one another creating an entirely new landscape for scholarly communication, research and education. When discussing interdisciplinarity it is first necessary to come to an understanding of what constitutes a discipline, its purpose and its function. In ââ¬Å"Interdisciplinarity: The Road Ahead for Education in Digital Librariesâ⬠, Anita Coleman states that ââ¬Å"[a]cademic disci... ...es. University of Arizona. 5 May 2003. Cronin, Blaise and Helen Barsky Atkins, eds. The Web of Knowledge: A Festschrift in Honor of Eugene Garfield. Medford, New Jersey: Information Today, Inc., 2000. Davenport, Elizabeth and Blaise Cronin. ââ¬Å"The Citation Network as a Prototype for Representing Trust in Virtual Environments.â⬠Cronin and Atkins 517-534. Frazier, Kenneth. ââ¬Å"The Librarianââ¬â¢s Dilemma: Contemplating the Costs of the ââ¬Å"Big Dealâ⬠.â⬠D-Lib Magazine. 7.3 (2001). 5 May 2003 . Kahin, Brian. ââ¬Å"Scholarly Communication in the Network Environment Issues of Principle, Policy, and Practice.â⬠18 Feb. 1992. 5 May 2003 . Webopedia. Jupitermedia Corporation. 5 May 2003. .
Wednesday, September 18, 2019
No Sugar by Jack Davis: Exposes the Mistreatment of Australian Aborigi
Today, in the 20th Century, it is a commonly known fact in Australia, and throughout the rest of the world, that Aborigines were mistreated from since western culture first settled, and for many years after that. It is the main purpose of stage dramas to bring issues, such as the one mentioned above, and ideas about these issues to life through dramatic performances and the use of a number of various techniques. No Sugar, a revisionist text written by Jack Davis in 1985, is one of these stage dramas. Jack Davis brings issues and even expresses his own ideas about issues such as the injustices of Aboriginal treatment during the 1930's, to life in No Sugar very well because No Sugar is a revisionist text, and therefore offers a new perspective of an Aboriginal point of view, on events which occurred during the time of the issue at hand. No Sugar, the revisionist stage drama written by Jack Davis, is about the mistreatment of Aborigines in Australia during the 1930's. More specifically, it is about the Millimurra family, and their struggle against white Ãâprotection' and being treated like objects in their own land. The stage drama is mainly set in Northam, and Moore River, in Western Australia. Davis explored issues surrounding the treatment of Aborigines during this period, and reflects his own ideas about these issues. One issue that is highlighted about this period in No Sugar is how Aborigines were discriminated against, for no reason other than having coloured skin. An example of this is in Act One, Scene One, when Cissie is complaining because when her and her brother go to buy apples they get given bad, shrivelled up ones, and the white children get big, juicy ones. "Aw Mum, Old Tony the ding always sells us little s... ...f the depression and that many people are suffering from hunger and deprivation of many essential elements which make for a contended existence. But you in this small corner of the Empire are fortunate enough in being provided for with adequate food and shelter." Act IV. Sc. (v) Page 97. Using dialogue, Davis again shows to the highest degree the amount that Aborigines were disregarded and marginalised in society. Because the reader knows that Aborigines are underprovided, and have to steal and hunt for sufficient food, they see that, as stated by Jimmy, A.O. Neville is "talkin' outa his kwon" and completely disregarding the Aborigines as citizens of Australia. In his revisionary stage drama No Sugar Jack Davis has manipulated narrative and theatrical elements such as characterisation, symbolism and dialogue to present the plays many issues throughout the text.
Tuesday, September 17, 2019
Spanking is NOT Child Abuse :: Corporal Punishment, Argumentative Essay
ââ¬Å"My father liked me, when I wasn't being an idiot. And he loved me, too -- enough to spank the daylights out of me when I was being an idiot.â⬠-- Diana Gabaldon, Outlander "There is a great difference between spanking a child and abusing a child. One is an act of love; the other is an act of hostility" -- James Dobson, MD There is a great deal of outrage from people who are reading stories about the misconduct of professional athletes and connecting them to a crusade against child abuse. I'm against child abuse. Isn't everyone? However I'm not against spanking. à We have all encountered this situation: A small child is standing in the middle of a department store throwing a complete temper tantrum demanding a toy. His mother, exasperated threatens him with time-outs and other deprived privileges, but the stubborn child continues to kick and scream. In the "old days," a mother wouldn't think twice about marching the defiant child to the bathroom and giving him a good spanking to straighten him out, but these days, parents have to worry about someone screaming child abuse. Whether or not to spank a child has become a heated issue in today's society. Many authorities and psychologists believe that spanking breaks a child's spirit and only leads to violence. They think that it causes the child to become depressed, angry or hostile and they have conducted many studies to prove these things. This type of harsh punishment occurs often, but it is called child abuse. There is a great difference between abusing a child and properly disciplining a child. "One is an act of love; the other is an act of hostility, and they are as different as night and day" (Dobson 35). First of all, spanking does not lead to violence. Our surrounding world and media do. "The average sixteen-year- old has watched 18,000 murders during his formative years, including a daily bombardment of stabbings, shootings, hangings, decapitations, and general dismemberment" (Meier 34). It seems unjust to blame parents who are trying to raise their children properly for today's violence. If a child touches a hot stove he does not become a more violent person because of it, he just learns not to do it again because he learned a valuable lesson from the pain (Meier 34). Many anti spanking researchers have tried to conduct research studies to consolidate their beliefs against
Monday, September 16, 2019
Control being over business by government Essay
What are the arguments for and against, greater control being exercised over business by government? How do these arguments differ between the countries of the group members? We would like to start the answer by an example of USA when they were heavily involved in the industrialization and expansion. People of all different occupations were involved in some part of the industrial revolution. However there was a debate over the government intervening in the building of infrastructure. Chief Justice John Marshall made many landmark court decisions which played a role in defining the business climate that developed during the industrial revolution and strengthened the central governmentââ¬â¢s control over the business. Thus finally the government was involved in the early stages of the industrial revolution. The governmentââ¬â¢s decision of this era laid the ground work of the future U.S. growth of the nation. Without these pro-business decisions, the United states would not have made the change from being agriculturally dependent to the industrialized nation it is today. [www.historyteacher.net/USProjects/myessay21.htm] Hence it sounds better in some situation and it doesnââ¬â¢t in some. For example in China, local governments stand passively by as private firms aggressively reject long-standing official right because the government officials in south China are increasingly anxious to shed their responsibility for economic management. Also they fear the risks and dangers associated with the more complete market system that has emerged during the 1990s. As a result, Chinaââ¬â¢s southern provinces have already begun the process of separating government from business, while, in the north, leading officials emphasize the slogan ââ¬Å"separate government from enterprisesâ⬠but, fearing slow growth, practice the opposite. [www.pitt.edu/~tgrawski/paper98/china.html] To what extent do you think a change of government in a) UK would affect the business community? b) the countries of group members? It can have a great impact on businesses in UK or in other countries like India, China etc. For example: Regulatory systems can be improved to provide faster access to exploration land and clarification of aboriginal disputes, taxes such as corporate taxes, income taxes etc can be reduced, Business leaders can hope for a complete overhaul of the resource-rich provinceââ¬â¢s economic structure, Economic growth can be affected by change in government, it is expected that the new government can come up with creative solutions on how to reduce government indebtedness during its term, the new government will aim to solve deficit of balance of payments by boosting production through attracting direct foreign investments, also new government can change the manufacturing scenario in the country like instead of importing products, they can plan to manufacture in their own land which will indirectly reduce the unemployment in the manufacturing field. Also it can provide grant to those regions in which unemployment is high. [http://www.rba.hr/web/pdf/rrr/rba-rrr-012-2003-12-18.pdf] What are the implications of ââ¬Å"privatisingâ⬠a public sector business organisations? With privatization programs still active in several countries in Sub-Saharan Africa, there is a growing debate on effects on economic development. To address such issues the representatives of privatization agencies of different nations established the African Privatization Network (APN) in November 1995. APN aims at promoting the concept of privatization and encouraging its implementation in African countries by sharing legislation and other relevant documentation; studying the nature and scope of privatization in each country according to its special circumstances and needs; and monitoring the process of privatization in Africa, identifying problems and obstacles and offering advice where required. The positive view of privatization suggests that it went ahead, in spite of domestic opposition, because politicians and bureaucrats perceived real benefits to themselves and their supporters. They could influence the sales to their own benefit, while, on the other hand, a more focused public sector improved service delivery. A well functioning private sector is essential for increasing economic growth and thus reducing poverty. Yet international development institutions recommend sophisticated policies to improve the business environment that governments in developing countries cannot successfully implement. The result is often a worsening of private sector performance. The promotion, support, financing, marketing and management of small and medium sized enterprises and industries is the core business of any privatisation programme. [ http://www.developmentgateway.org/node/130679/]
Sunday, September 15, 2019
Our Visual Culture in Arts and Crafts Essay
Ours is a culture of spectacle, which is to say that we thrive on visual entertainment of all sorts (Mulvey, 2002). We love films, television, drama, ads, in addition to the art of the land expressed in art galleries throughout the world. We thrive on these visual entertainers, and so there is a huge industry involved in marketing visual thrills and using them on the people for a purpose. Visual culture is meant to influence the individual that enjoys it, so therefore advertisements add meaning to our lives by informing us about what is new and what is not in the all-important market of goods and services. Experts study the impact of their visual messages to people. In return for their efforts they have come to know that people are influenced by visual messages even if these messages last only a few seconds in an advertisement; and that the mind is like a long-term-memory photographer that may somehow retain everything in the subconscious part of itself. Henceforth are born marketing campaigns selling billions worth of goods and services to humanity. Films, too, cost billions of dollars. They, too, rely on the visual medium to make a living. What is more, films are seen as a necessity of modern life in terms of the culture that they allow ordinary individuals to relate to. Yes, films allow us to feel like we are a part of the culture they represent. Through films, humanity can connect. Connection and communication are the only essential facets of the media (that is, all mediums of communication). Visual art is special not only because it is related to the five senses of humanity; but also because it reveals a culture of science and imagination that we are invited to feel a part of. Every medium of communication is important in the modern world. The Internet plays an important part in the visual culture by bringing the world of visual arts into our homes. It shows us museums as well as the movies, icons of cultural visuals. Visual culture should be a subject of the communication field, as well as psychology and sociology, besides the fine arts. There are various understandings about what constitutes the visual culture, and so there are experts in visual arts that say paintings and similar art forms must not be open to visual-cultural interpretations. In other words, paintings are best left to the human soul to understand and judge (Kamhi, 2004). Visual culture is about quietude, just as much as it is about flourishing through science fiction movies such as the Matrix, and science fiction tv series like the Star Trek. These visual arts and crafts rely on the power of ââ¬Å"effectsâ⬠(which should also be read as special ââ¬Å"affectsâ⬠) seeing that these movies rely on the visual medium to produce pictures in the subconscious mind that would hopefully leave a lasting impression on the mind, depending on how powerful the visual message is. A very good medium of communication, such as the Internet encyclopedia by the name of Wikipedia, has a bad reputation because it is written by many experts and people do not always know whether those experts are real or not. Such reality conflicts are also obvious in the visual arts. Star Trek relied on special effects to make a lasting impression on the audience and also by its use of excessive, unique clothes and implements that never appeared real to the audience. We know that Star Wars is a lie, and yet we enjoy it. The reason appears to be that we enjoy unreal kinds of entertainment because they open the mind, allowing us to imagine things through the mindââ¬â¢s eye. All mediums of communication are open to competition and comparisons. Wikipedia may be compared to the Open Course Ware of MIT, for example, because many people find the encyclopedia useful. Wikipediaââ¬â¢s definition for ââ¬Å"visual cultureâ⬠appears very professional, concrete, correct and real: Visual culture is a field of study that generally includes some combination of cultural tudies, art history, and anthropology, by focusing on aspects of culture that rely on visual images. Among cultural studies theorists working with contemporary culture, this often overlaps with film studies and the study of television, although it can also include video game studies, comics, traditional artistic media, advertising, the Internet and any other medium that has a crucial visual component (ââ¬Å"Visual Culture,â⬠2007). The above is actually just a part of the definition of the important culture of spectacle. Our generation of men will have literature about our visual culture in the days to come. Earlier generations of humanity did not perhaps have the kind of riches in visual culture that our generation possesses. We have excessive tv and movies that earlier generations did not have because they had not managed to make optimal use of electricity as well as scientific brains. This, indeed, is an important part of the definition of ââ¬Ëour visual culture. ââ¬â¢ Like Wikipedia, there are visual means of communication that are rejected by certain kinds of people. In the Middle East, for example, it is considered a bad thing to enjoy Western television with girls kissing, beach babes, etc. And so, certain types of visual arts are not acceptable to particular groups of society. To put it another way, no visual culture or any other medium of communication can perhaps fully satisfy all people at the same time. Perhaps only nature can satisfy all people. Nature is an extraordinary feast to the eyes ââ¬â a free form of visual art available for all and acceptable to all. Besides, nature could be compared to the films we watch and the photography we admire on the covers of golf magazines. Nature is represented by rivers, streams, oceans, mountains, lakes, green spaces, etc. What is a better feast to the eyes? We next explore how and why the visual culture of science fiction movies and tv shows is a visual form of entertainment. A viewer of both Star Trek and the Matrix may believe that one is better than the other, or that none of these visual entertainers are truly entertaining. In order to understand science fiction, it is necessary to know something about the science behind the phenomena being investigated in the film. Day after Tomorrow was a film that explored the possibility of an ice age suddenly hitting humanity when itââ¬â¢s time for global warming to show its true colors. It was a science fiction movie, and yet it was not an excellent representation of visual culture because the director(s) did not pay attention to good cutting/editing of the film. Similarly, Hitchhikerââ¬â¢s Guide to the Galaxy is a famous name, a movie that cannot truly be understood unless one has read a book by the name of Guide to Hitchhikerââ¬â¢s Guide to the Galaxy. Tom Cruiseââ¬â¢s episode of the Matrix, on the other hand ââ¬â a movie about the most handsome man losing his face after he had been in a dream machine ââ¬â is more interesting because it is filmed beautifully. Beauty is a universal language, and so a viewer does not have to know the ââ¬Ësecret beyond matterââ¬â¢ to understand the science behind the movie. It was not important to understand the science in this case because beauty was caught on tape. Both Cruise and his girlfriend in the movie are breathtakingly beautiful, and so the movie is a definite hit ââ¬â one that would leave a lasting impression on the viewer. Then there was an Arnold Matrix with a similar story, and of course, the true Matrix with Keanu Reeves. Both were action-packed, and telling a different story about afterlife, or another life. Yet, Keanu and Arnold were not as handsome as Cruise perhaps, and the latterââ¬â¢s movie left a longer lasting effect on the girls as opposed to the boys. Keanuââ¬â¢s version was a hit especially among boys, although girls enjoyed eyeballing Keanu very much. Genders have differing interpretations of the visual arts. So therefore, it can be imagined that boys enjoyed Keanuââ¬â¢s Matrix more than the girls because boys like violent films ââ¬â a sociological question to ponder, with reference to the visuals of the culture. The best visual culture of arts and films is made by the minds that work on lasting impression. Our visual culture has the capacity to change and shape people, which is why foreigners refer to Americanization as the standardization/globalization of American films and television shows available in all countries abroad. Those who enjoy Americanization and take comfort in a culture that appears tolerant and good to them, are lovers of the visual arts of the West. For them, movies such as the Matrix (all episodes) and shows such as Star Trek are culture definers. The world understands us better because of our visual arts. Thus, it is very important to concentrate on what we want others to know about us in the future. It is essential to ask: Is our visual culture going to be admired by our descendants? It would be easiest for future generations to understand us by looking at our visual arts preserved in museums, homes, books, and the on the World Wide Web. Improved technology has also made it possible to preserve films and television shows in good packaging and systems such as the DVDââ¬â¢s. We are providing improved quality of visual arts to our culture at all times. What we keep in our records will be taught in schools of tomorrow. Hence, it is very important to leave good messages behind, and in good quality films that easily leave a lasting impression on people. Science is a defining attribute of the modern era. What we leave behind in visual arts in terms of science fiction movies has got to reveal that we, as a society of the twenty first century, were thoroughly drenched in scientific facts and we were exploring the universe by the use of imagination. The latter generation of the twentieth century was already exploring time relativity in Back to the Future series. Besides time traveling, our society is interested in a lot more scientific details, such as volcanoes, trips to Mars, etc. Mission to Mars is a new film of bad-to-good quality, perhaps as well filmed as old Back to the Future series. Matrix is perhaps the most modern specimen. It is an unforgettable story, after all. I believe that Matrix is the paragon of modern science fiction films. But then, this is just a single personââ¬â¢s opinion. What society thinks collectively about a visual arts project is generally considered more acceptable an interpretation of the art form, although this argument may not necessarily be true. In the case of Matrix and its contemporary films, the fact is nevertheless that the episodes about life versus dreams were more important for the general public to enjoy in the era of quantum mechanics. Films such as Back to the Future were good in their own time ââ¬â right after Einstein. Science is constantly moving ahead, and so we may expect science fiction films to improve further. Damien Broderickââ¬â¢s (2000) ââ¬Å"Tearing Toward the Spikeâ⬠is truly a work of art as far as the imagination of the author is concerned. Mankind is seeking knowledge at greater depths than ever before. What is the future of humanity? ââ¬â Broderickââ¬â¢s paper answers the question with various creative scenarios, including a future that resembles a black hole, and a ââ¬Å"ââ¬Ëdinosaur-killerââ¬â¢ asteroidâ⬠that strikes humanity in the middle of the day. At the same time, the author invites the reader to imagine any number of scenarios on his or her own. As a matter of fact, Broderickââ¬â¢s paper is an invitation for the readerââ¬â¢s very own stream of consciousness to burst forth. It is a mind opener, as well as an attempt to analyze unlimited possibilities. It is very easy to make a visual art treat using the imagination of the paper. Even so, it may very well be that the evolutionists would read the paper differently from the creationists. This is because the creationists are typically those that would like to remain compatible with their belief that the world would end when the Day of Judgment begins. On the other hand, there is no restriction on the faculty of the imagination in both the theory of creation and that of evolution. Both God and chance allow for unlimited possibilities, after all. What is more, in visual arts, it is best to have competitions of quality as well as theory. If evolutionists and creationists both make science fiction movies, they would most probably add to the spice of life in the modern world of spectacle. A variety of different visual treats is definitely good for the human soul. Besides, the greatest thing about visual arts is that it is possible for anybody in the world to join in and become an artist and/or an entertainer/performer. The quality of the visual medium must be taken care of. At the same time, since visual culture refers specifically to ââ¬Å"culture,â⬠it is an unforgettable truth about our world that certain forms of art are still not acceptable to all people of the world. In Iran, Buddhaââ¬â¢s sculptures would be rejected. Similarly, Star Trek may be more entertaining than Matrix depending on what we are concentrating on in our appreciation of the craft of moviemaking. Various perspectives are involved in understanding visual culture. The fact remains, still, that our visual culture is a necessity in our lives, and must be good at all costs.
Crtical thinking responses
On a sheet of paper, apply the general overview of court structure In the united States (Figure 1. 2) to your local community. A. Within my community we have a Trial court that is capable of handling both minor violations (Misdemeanors crimes, DID, Bail hearings) and a Higher court system which deals with capital offenses and has the ability to convict, sentence and reprimand defendants. 2. On a sheet of paper, apply the list of actors In the courthouse (Table 1 . ) to your immunity. If you live In a rural area, how does your list differ from that of someone who lives in a larger community? If you live in a large metropolitan area, how does your list differ from that of someone living in a more rural area? A. Both rural and metropolitan areas share similar actors in the courthouse such as victim/plaintiff, defendant/accused, the prosecution working on behalf of the state, the defense attorney or public defender assigned to the defendant, and a Judge depending on the case or circumsta nce a Jury maybe unnecessary as the case doesn't require.What private, nongovernmental organizations are important to the criminal justice system of your community? A. Lass Cruses Police Department has assigned officers capable of coordinating with local community leaders in creating a Neighborhood watch program which in turn can reduce crime in certain areas. By doing so they utilize a crime control method with this action. 4. Use newspapers, radio, and criminal Justice discussion lists or chat groups to monitor discussion concerning the criminal Justice system. Do citizens make distinctions among police, courts, and corrections, or do they lump everything under
Saturday, September 14, 2019
Acne Dressing project Essay
Introduction In early 2005 T.C. Chung, the departmental head of 3M Taiwan healthcare division was facing a decision whether to launch a product called Acne Dressing in Taiwan. The Taiwanese subsidiary had been transformed from a petty sales office in 1969 to one of 3Mââ¬â¢s most extensive and successful subsidiaries in the 2000ââ¬â¢s. The development project has a couple of major problems that need to be solved before Acne Dressing can be kicked off in Taiwan. Chung had the product go through 3Mââ¬â¢s evaluation system and now heââ¬â¢s facing a big question ââ¬â what to do with the product and how to make rational decisions about the future. In this case answer we analyze the problems that need to be solved if the launch is to be done. We address these problems and offer concrete recommendations for Chung and his team on how to continue with the project. Although Chung seems to be quite inexperienced and in need of support, the powerful 3M resources for product development and the knowledgeable project team consisting of different departments in 3M will provide him with all the resources he needs. Analysis As the development of Acne Dressing is a strongly technology-based project, the company HQ was heavily involved in the NPIS review that the product ultimately passed. Some aspects of the final form on the product however, still remain not clear enough. During the review process the local financial and technical divisions took part in finding ways to transform Hydrocolloid Dressing into a marketable product which costs were reasonable. The extent of this analysis seems not to have been adequate, as in the final stage of the review the HQ raised the issue of the potentially very costly product development. As this was the main concern raised by 3M HQ, it should beà carefully looked into and further analysis done. There were two additional concerns, these raised by the local project team. Firstly, according to the teams review, the potential customer group for acne treatment products in Taiwan seemed to be used to traditional methods for acne treatment. However, 3M had already noted that especially teenagers were using other kinds of products to help with acne ââ¬â e.g. 3Mââ¬â¢s Micropore Surgical Tape. Another thing to note relates to the fact that at this point nurses were the primary consumers of 3M hydrocolloid dressings. The case states that nurses had a tendency to cut the product into small pieces and use those pieces for superficial skin blemishes. This shows 3M that well-educated users of the product had already started using it for their planned purpose and in an innovative way ââ¬â even without 3M asking them to do so. Secondly the team concluded that there are no similar products as Acne Dressing in the taiwanese market. As this was the case, the information on customer behaviour and potential sales was limited. This strongly suggested that customers would need to be educated to realize the potential of the new product. During the time there was an ongoing hype for do-it-yourself health care in TW during the time, and people were actively looking for new ways to look healthy. This fact suggests that the target groups of Acne Dressing could well be very receptive for the marketing of never-seen-before products. Conclusions Chung has multiple options concerning the product. With help from HQ, he should analyze the process costs of transforming the high-end hydrocolloid materials into customer-size Acne Dressing. The team should calculate if the material could be reworked into a usable size with the designs made by technical service department, and specifically focus on the costs of manufacturing. If the process is costly, the retail price of the product might be too high for the average 15-35 years old customer. A laymanââ¬â¢s idea would be to cut down the size of the package and redesign it so it would be used like a plaster, of which one can cut suitable sized pieces for use. Also, the project team should have the HQ laboratories conduct a proper research on the dressingââ¬â¢s effectiveness against acne. This would be crucial in marketing efforts especially as the customer group is used to ââ¬Ëtraditionalââ¬â¢ scientifically proven acne-treatment methods. A thoroughà research for all hea lth effects is not needed with this position innovation because the material has already proved its value in hospitals around the world. This would follow the position innovation strategy through product upgrading (John Wiley & Sons, 2009). As 3Mââ¬â¢s marketing department sees an opportunity in the new product, this would be a great possibility for a nation wide marketing campaign around the new product. With the risk that the price might be too high for some consumers, it should be sold in three different varieties of packages. Small, medium and large. The small package would be aimed at a segment that could not afford to constantly use the product. It could be used for the absolute worst kinds of acne induced blisters. Also the small package would work as an low risk purchase for the customers. After the product proved its excellency, the consumer would gradually move on to the medium and large packages. As the product would be quite new and require consumers to change the way they purchase health-care, it is important to emphasize two aspects: sampling and user experiences. This would be achieved by letting consumers test the product and see its effectiveness. Then it would be important for the user experiences to be distributed in nation-wide campaigns in the largest media platforms. Recommendations The Acne Dressing is a great product for the current market situation. It has gone through 3Mââ¬â¢s organization-wide evaluation system, NPIS, without too many challenges. The product should be launched if the financial and technical service approve of the costs of manufacturing and deem the product positive. Chung must trust his local team and their advice, and abandon HQââ¬â¢s advice in this matter. Should Acne Dressing prove to be a tremendous success in Taiwan, the possibilities for expanding are huge. As 3M Taiwan already has expanded to China, bringing in a new product to the market of a billion people could be business transforming. The whole acne market in the world is estimated to reach revenues of over $3 billion by 2016 (Wood, 2010). Chung must remain firmly behind the decision and trust the local team in Taiwan. The pessimism of the headquarters are not to be taken into wider consideration as long as necessary additional analysis is done. References Bibliography: Wood, L. 2010. Research and Markets: The Global Acne Market Is Estimated To Reach Revenues of $3.02 Billion by 2016 at a Compound Annual Growth Rate (CAGR) Of 0.7%. [online] Available at: http://www.reuters.com/article/2010/05/07/idUS223712+07-May-2010+BW20100507 [Accessed: 30 Sep 2013]. John Wiley & Sons Ltd., 2009, Managing Innovation (Lecture slides)
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